Engage With Your VoicePrint


Engaging others starts with conversation and a conversation starts with a voice, your voice.

VoicePrint is a personal profiling tool that lets you visualise and understand the way you talk, how you’re heard by others, the impact that you have and your ability to engage.

Do you ever come away from a conversation thinking, well, that wasn’t the response I was expecting?

Do you ever find yourself listening to someone, summarising what they’ve said only to see a confused look on their face that clearly tells you that wasn’t what they meant at all….?

Ever wondered why?

‘When you’re having a conversation, what ‘voice’ do people hear?’

Think about its role in the dialogue you’re having during that conversation and therefore how ‘engaging’ you’re being.

Wouldn’t it be great if you knew the answer, wouldn’t a lot of the confusion that we all feel at times when communicating just ebb away and the dialogue we’re having be more engaging? Imagine if you knew what ‘voice’ people were hearing because you knew what ‘voice’ you were using. Imagine the benefits it would have, both professionally and personally, that you would experience if you could really understand and master how to communicate successfully in all the different situations that life throws at you.

VoicePrint profiles how you use 9 different voices, helps you understand the impact that each can have and find out how often you use each.

Engage-with-your-VoicePrint-Diagram 1

Engage-with-your-VoicePrint-Diagram 1

VoicePrint uses plain language to name important everyday behaviours and keep them in mind. This makes it much easier to take the insights that VoicePrint gives you and put them into practice, because every time you speak, the distinctive features of your own VoicePrint profile are brought back to your attention and you have the opportunity to practice, apply and benefit from what you have learned For us it links perfectly with our work with managers and leaders, helping them understand how the ‘voice’ they use affects their ability to engage others and how this then translates to both individual and organisational performance.


Your voice under pressure

As well as measuring how you use the 9 voices, it also shows you how this changes when you communicate under pressure, and the potential impact this can have on how you’re ‘heard’, and therefore perceived in your interactions with others.

Every voice has its ‘riskier’ form that can emerge when people are under pressure. For example, someone who is stressed may find themselves being perceived by others as interrogating people, rather than making an inquiry, or being patronising when advising others despite this being far from what they intended.

VoicePrint will assess the extent to which these voices may appear when you are under pressure and how sensitive you are to the risk that this poses. This is a particularly useful insight as having a real awareness of this can help during difficult conversations and exchanges in the workplace.

VoicePrint has a number of benefits

  • It provides you with insights that enable you to create specific development activities which improve your influence and impact with all of your important stakeholders, ultimately increasing your performance.
  • It helps leaders understand the impact they are having on the engagement of their team and what they can change to improve performance, engagement and commitment
  • It helps managers understand and make the changes to their communication and behaviours
  • It helps members of staff in customer facing roles improve the customer experience through improving their dialogue and engagement

How we use VoicePrint: in 4 key steps:

  1. Completion of a personal VoicePrint self-perception questionnaire (an on-line diagnostic): This enables you to assess your own behaviour in terms of how you talk. It produces your VoicePrint self-perception profile. This is a picture of the relative extent to which you use the nine voices. Because our research has allowed us to establish what the normal distribution of scores looks like, the self-perception questionnaire can also report on whether your results are high, typical or low relative to those of most people.
  2. Completion of the VoicePrint 360: This is a companion on-line diagnostic which collects the corresponding view from the receiving end of your talking, from people who actually work with you. These are clustered into 4 key groups – Your Managers, Your Peers, Your Subordinates and Your Customers. It then provides feedback in the form of comparisons, highlighting the corroborations and contrasts, between your view and theirs. While the VoicePrint self-perception questionnaire is a very useful starting point for understanding and developing your competence in the use of talk, VoicePrint 360 provides an additional source of evidence and a more complete and rigorous assessment.
  3. One to One feedback, coaching and creation of your unique development plan: Either way, the purpose of all the VoicePrint materials is developmental. They have not been created merely to do assessment, but to inform and guide the development of practice in this uniquely important area of human interaction – the way we talk to each other and the effects that flow from how we do it. A VoicePrint is not just a distinctive personal pattern of using talk, it is also the mark and impact that we leave on our conversations, on others and on the quality and effectiveness of our working relationships.
  4. Which brings us to the final piece of the Voice Print picture – the Group Profile. This is not another questionnaire. It’s another profile, the profile of a particular group of people, derived from their individual VoicePrints. It’s an important additional perspective, because so much of our work is done in teams and groups. So the VoicePrint Group Profile provides clues into both the internal dynamics of the group and the workings of its discussions and also its impact on the world outside the group and its reputation with its stakeholders.

With groups as with individuals, a VoicePrint profile reveals important insights about what is brought into conversations and the marks that are left behind. The VoicePrint model is the yardstick against which both individuals and groups can measure and develop their effectiveness in practice.